What impact does SEO services truly have?

The earliest roots of SEO services can be traced back to the 1960’s where Gerald Salton’s team at Harvard and Cornell Universities crafted an informational retrieval system called SMART. An improved system and some say the forerunner to today’s search engines, ‘ARCHIE’ was created in 1990. Archie used a query method that combined a script data gatherer with a regular expression matcher for retrieving file names, which enabled it to build up a database of web filenames that it could then match to a subsequent user query.


Since that time many search engine companies (Aliweb, Looksmart, Lycos, Inktomi, Infoseek etc…) have tried to create a profitable, successful and sustainable business model and failed. Google is still and has been, the main player in the search engine arena since its inception in 1998 - however Microsoft are now taking this seriously with the advent of the purchase of Yahoo and their new Bing service.


Google’s belief is to provide a rapid, automated search as close as possible to ‘natural search’ and adapts its algorithm regularly to look for websites that conform to this. Companies soon saw this as a great opportunity to get their businesses to be available globally and page one of Google was the place to be.


Good SEO = website awareness and good Website Marketing = conversion into sales.


The old Yellow Pages adage of simply ‘being in the book’ doesn’t apply any more. Today’s searcher is more fickle with time and search relevance being key factors for both the user and the search engine alike. Today, more and more people are using the search engines results to help guide their decisions, website style is an important factor but it’s use,how it communicates,and calls to action, are key factors in the sales process.


So when the user gets to your website what do you do?


The main purpose in retail for example is to sell the user a service or product , what rules do you generally follow when you are out and about and are going to purchase something.
The shop will:


a) Put the wares (product / services) on show


b) Make it simple for you to get information on products or services


c) Provide the facilities for you to make an easy purchase!.



Exactly the same rules apply with a website. Make special deals on your products for limited periods only.


Don’t make the website a spectacular experience, people may stay and browse and admire but probably won’t buy - Don’t dazzle, coerce.


SEO services is the key to it, without SEO and page one of Google, you simply don’t exist.



SEO services now are key to getting your website to page one of Google