Alternative Methods For Using Social Bookmarking In Your Online Business

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Thousands of people have put social bookmarking to powerful use for off-page optimization plus various marketing strategies. It is an approach that is especially used for backlinking; as well as search engine optimization methods. Yet the wiser IM businesses will use certain bookmark sites as they are meant to be used which is also a strategy for continued growth and development. It basically is a matter of your specific business goals and perhaps what appeals to you. Social bookmarking sites basically give you a place to keep bookmarks, for those who are really new to IM. You can designate tags (keywords) to your bookmarks, and that basically has SEO benefits but a great deal depends on the particular site.



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A couple of years, or more, ago social bookmark sites were ranking very highly in the Google results, and so those sites changed the link attribute from dofollow to nofollow - blame Google. Sites like Technorati and Digg, plus a few others, were able to dominate the first pages of SERPS in Google as a result of their high PR status. Naturally, I make supposition about any impact Google had with those modifying their links to nofollow. It does make for fascinating speculation but not terribly important at this point.



However there is a lot you can do with certain strategies at these highly trafficked sites. What can cause issues with so many profiles for backlinking is those profiles are not well written or anything resembling high quality. What you can do is simply write better profiles that at least look like they're for real. They have found that the more 'full bodied' profiles do not get removed and have a longer shelf life. This really is the best way to go for many reasons, and you will have the opportunity to use them for effective bookmarking for a long time.



When you do build a useful profile with content, then of course you can produce an RSS feed from that. That means you'll be able to post those feeds to RSS directories, plus they are able to get indexed. You may include your various links plus precise content in your feeds, too. Just make certain you provide exceptional content in your feeds and stay clear of being spammy with the links in them.



There is a balance that you have to keep with the amount of content and different promotional methods in your feeds. Another important aspect is to take time and build relationships at these bookmark sites. It is not needed to spend time building relationships and getting known, but it doesn't have to be totally time consuming.



There is flexibility inherent with dealing with bookmarking sites; so how well you make use of them is your business. We all possibly realize most marketers only want the off page SEO value with bookmarking sites, and that is cool. However, there really is strength in that strategy based on the feedback we pick up from those who use it.



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